Evoking emotion at the Cannes Lions Ad Festival

Last night I attended the Cannes Lions Ad Festival at Saskatoon’s Broadway Theatre. Out of all the winners, my favourites had one thing in common: they evoked emotion in one way or another. Some ads made me laugh. Some gave me a lump in my throat. Others simply made me care about a cause I didn’t know much about, or hadn’t thought about lately. Here are a few of them…

Made me laugh:


Made me want to save the apes / gave me aforementioned lump-in-throat:

The first ad gets its message across with a bit of humour, the second is more unnerving.


Made me consider how women’s self-image can change (for the worse) over time, and why that might be:


Made me inspired to start cooking delicious food with LOTS of butter – the beautiful cinematography reminded me of the movie Amelie:

One comment

  1. There is also a marketing conference coming up soon in February in Banff that I read about in the Globe and Mail today. There are some good guest speakers, including the CEO of Westjet. Their Christmas ad was mentioned in the article.

    Sent from my iPad


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