Last night I attended the Cannes Lions Ad Festival at Saskatoon’s Broadway Theatre. Out of all the winners, my favourites had one thing in common: they evoked emotion in one way or another. Some ads made me laugh. Some gave me a lump in my throat. Others simply made me care about a cause I didn’t know much about, or hadn’t thought about lately. Here are a few of them…
Made me laugh:
Made me want to save the apes / gave me aforementioned lump-in-throat:
The first ad gets its message across with a bit of humour, the second is more unnerving.
Made me consider how women’s self-image can change (for the worse) over time, and why that might be:
Made me inspired to start cooking delicious food with LOTS of butter – the beautiful cinematography reminded me of the movie Amelie: